The Mega Group was asked by AAA Mid-Atlantic to develop and implement a training program to help associates understand the value of a brand, the AAA brand and their role in bringing it to life. The goal was to maximize AAA’s investment in an external marketing campaign by ensuring that employees at all levels understood consumer the brand promise created by the advertising campaign.
After extensive research and development, the “I am AAA” program launched in the retail channel of the five state Mid-Atlantic foot print to rave reviews. A train-the-trainer and call center program followed.
Following the success of the retail channel program, The Mega Group launched an e-learning program that delivered the training program’s content to all employees in the organization. The program included videos, interviews, interactive content and skill checks that create a balance of emotionally resonant and actionable content.
AAA’s corporate marketing department credits the brand building program with creating significant positive change within the organization.