How We Work

The Mega Group is organized into practice areas with key staff leaders for each of our core competencies: marketing, marketing resource management, brand engagement, business development and fulfillment. That means that you get hands-on support from agency management. These are the people you would work with on a day-to-day basis, and they are empowered to do what it takes to meet your needs.

Although we recognize the unique needs of each client, we have derived a thoughtful process for the development of our marketing programs. Beginning with a foundation in research, each phase of the process serves as building blocks culminating in optimal results. Without research, we cannot be certain which is on the minds of our target audience and what messages will be compelling. Without language development, we cannot remain consistent in our messaging and ensure audience understanding. Without a brand positioning statement, we will not be unique and compelling. The objective clearly defines the implementation which ultimately drives results. Click here to see a detailed example of our work with Springpoint Senior Living.