How We Work

The Mega Group is organized into practice areas with key staff leaders for each of our core competencies: brand culture alignment, brand engagement and business development. That means that you get hands-on support from agency management. These are the people you would work with on a day-to-day basis, and they are empowered to do what it takes to meet your needs.

Although we recognize the unique needs of each client, we use tried and true methods to bring internal and external brand promises together. Beginning with our proprietary Brand and Culture Alignment Toolkit, each phase of the BCAT process serves as building blocks culminating in increased engagement, morale and profit. Without a brand positioning statement, we will not be unique and compelling. The objective of aligning Brand and Culture ultimately drives results. Click here to see a detailed example of our work with Springpoint Senior Living.