Business users creating content? Really?

Isn’t it amazing that much of what we encounter in today’s business climate is still kept in silos? We continue to build business models so that silos perpetuate themselves until we face the difficult task of breaking them down and reestablishing the culture we really want in our business. The hard work of convincing companies to become more engaged at every level in the organization is giving rise to a new, more collaborative organization, which will add to the effectiveness, and efficiencies companies need and deserve.

Since the financial crisis hit the world economy, there has been a push to do more with less and a compression of functions within corporations around the globe. We are starting to see a gradual erosion of select and specific roles played by employees. Think about typing your own correspondence today versus how business was conducted 25 years ago. It’s much different today than when an administrative person handled all departmental communication.

With the sharing of information through various means in the world of communications, ie: all forms of media, printing, big data, data analytics, we are beginning to see a change from the silo mentality to a more open and cooperative form of conducting day to day business. The speed at which the communications industry has helped us interact will continue to force the consolidation of roles across all industries.

Imagine if your content is pre approved and created by marketing? The look and feel always matches branding standards set by marketing. You will have instant access to design tools by business users for self-service, no waiting for creative staff to work it into the queue. It will be as flexible and as simple as using Amazon.

Or imagine the day where a typical business user can create content based upon a brand strategy and direction set by the organization? They would have the necessary tools to communicate directly with a prequalified prospect and customer base, which was previously vetted by the analysis of streams of data both resident and purchased.  There will be unprecedented savings and efficiencies the likes of which not previously seen in the arcane world of business.

For more information on how to accomplish this, call Mark Iorio at 609-643-4073 or email miorio@themegagroup.com to schedule a time to talk.

Welcome Steel ORCA

Steel ORCA logoThe Mega Group welcomes our newest marketing and business development client, Steel ORCA. The company is an exciting and forward thinking data center provider that is teaming up with the world’s most prestigious technology institutions to deliver a full suite of services from their ultra-secure, highly connected facility in Princeton, NJ. Steel ORCA’s visionary approach is evidenced by their upcoming event “Building Data Environments Now . . . For the Future” on November 12. If you are interested in more information, contact Lauri Levy or Mark Iorio, or use this link to register.

Brand Engagement – Olive Garden Fails at the Fundamentals

This recent blog post on Slate.com recaps a report detailing how Olive Garden has lost its brand focus (the report is from hedge fund Starboard Value and there are links in the post that get you to more details). It’s an important reminder about the importance of brand engagement at all levels of an organization.

Say what you will about the food, at its heart Olive Garden is an Italian restaurant. From Slate.com: ” ‘According to Darden management, Darden decided to stop salting the water to get an extended warranty on their pots,’ Starboard, which is in a proxy fight for control over Darden’s board, explains. ‘Pasta is Olive Garden’s core dish and must be prepared properly. This example shows how disconnected Darden management is from restaurant operations and how little regard Darden management has for the guest experience. If you Google ‘how to cook pasta,’ the first step of Pasta 101 is to salt the water.’ “

What are you selling?

Those of you who listen to podcasts and/or National Public Radio have probably heard This American Life. It’s a great show, right? I love it too but rarely do I find a business justification for listening until a recent episode went straight to my heart as a marketer. Give it a listen . . . it’s worth a hour of your time.

Episode 533: It’s Not the Product, It’s the Person
Starting a business is not for the self-doubting. Or even usually the self-deprecating. The first thing you have to sell is yourself — like dating, but with a greater chance of landing in debt. Alex Blumberg tells the incredible, sweat-stains-and-all saga of a man fumbling through starting a new business, and the man is: himself. Plus, new stories from Mike Birbiglia and Love + Radio.

New Clients Added to Roster

It’s been a busy few months with seven new clients taking advantage of our services.

• Mark Architectural Lighting – marketing
• UIH Family Partners – marketing
• One2edit by 1io – business development
• Brandmark by Mediawide – business development
• MIDJersey Chamber – business development
• Bracco Diagnostics – warehousing and fulfillment
• DSM – warehousing and fulfillment

We look forward to working with these companies and exceeding their expectations!

The Mega Group Expands Its Capabilities

The Mega Group has a long history of being a trusted marketing communications partner, but with the addition of Director of Business Development Lauri Levy to our team, we now officially offer an expanded suite of services. Lauri is a successful business owner in her own right, and she now heads up the business development consulting practice for The Mega Group. Lauri works with companies across a broad range of industries to help promote their businesses. To learn more, visit our business development practice area.

The Mega Group helps Bristol-Myers Squibb with internal product launch

Launching a new formulation of a successful rheumatoid arthritis drug begins with informing the team on the ground of the remarkable potential, both medically and in terms of market share. The Mega Group joined forces with frequent partner Managed Solutions LLC to develop the value proposition and create the tools required for a successful internal launch for managed markets. We built on the intrinsic themes of new flexibility of use, a new audience who will benefit, and new market potential. A spirit video that we created was reprised throughout the three day launch meeting.