Brand Engagement – Olive Garden Fails at the Fundamentals
This recent blog post on Slate.com recaps a report detailing how Olive Garden has lost its brand focus (the report is from hedge fund Starboard Value and there are links […]
What are you selling?
Those of you who listen to podcasts and/or National Public Radio have probably heard This American Life. It’s a great show, right? I love it too but rarely do I find a business justification for listening until a recent episode went […]
New Clients Added to Roster
It’s been a busy few months with seven new clients taking advantage of our services.
• Mark Architectural Lighting – marketing
• UIH Family Partners – marketing
• One2edit by 1io – business development
• Brandmark by Mediawide […]
The Mega Group helps Bristol-Myers Squibb with internal product launch
Launching a new formulation of a successful rheumatoid arthritis drug begins with informing the team on the ground of the remarkable potential, both medically and in terms of market share. The Mega Group joined forces with frequent partner Managed Solutions […]