Category Archives: Uncategorized

What are you selling?

Those of you who listen to podcasts and/or National Public Radio have probably heard This American Life. It’s a great show, right? I love it too but rarely do I find a business justification for listening until a recent episode went straight to my heart as a marketer. Give it a listen . . . it’s worth a hour of your time.

Episode 533: It’s Not the Product, It’s the Person
Starting a business is not for the self-doubting. Or even usually the self-deprecating. The first thing you have to sell is yourself — like dating, but with a greater chance of landing in debt. Alex Blumberg tells the incredible, sweat-stains-and-all saga of a man fumbling through starting a new business, and the man is: himself. Plus, new stories from Mike Birbiglia and Love + Radio.

New Clients Added to Roster

It’s been a busy few months with seven new clients taking advantage of our services.

• Mark Architectural Lighting – marketing
• UIH Family Partners – marketing
• One2edit by 1io – business development
• Brandmark by Mediawide – business development
• MIDJersey Chamber – business development
• Bracco Diagnostics – warehousing and fulfillment
• DSM – warehousing and fulfillment

We look forward to working with these companies and exceeding their expectations!

The Mega Group helps Bristol-Myers Squibb with internal product launch

Launching a new formulation of a successful rheumatoid arthritis drug begins with informing the team on the ground of the remarkable potential, both medically and in terms of market share. The Mega Group joined forces with frequent partner Managed Solutions LLC to develop the value proposition and create the tools required for a successful internal launch for managed markets. We built on the intrinsic themes of new flexibility of use, a new audience who will benefit, and new market potential. A spirit video that we created was reprised throughout the three day launch meeting.