The Mega Group helps Bristol-Myers Squibb with internal product launch

Launching a new formulation of a successful rheumatoid arthritis drug begins with informing the team on the ground of the remarkable potential, both medically and in terms of market share. The Mega Group joined forces with frequent partner Managed Solutions LLC to develop the value proposition and create the tools required for a successful internal launch for managed markets. We built on the intrinsic themes of new flexibility of use, a new audience who will benefit, and new market potential. A spirit video that we created was reprised throughout the three day launch meeting.