Marketing Resource Management

All business seek to be more efficient, to increase productivity and connect with prospects/customers in order to strengthen the bottom line. Marketing Resource Management (MRM) tools help by facilitating more collaborative organizations, which enhance the effectiveness and efficiencies that companies need and deserve.

With the sharing of information through various means in the world of communications, ie: all forms of media, printing, big data, data analytics, we are beginning to see a change from the silo mentality to a more open and cooperative form of conducting day to day business. The speed at which the communications industry has helped us interact will continue to force the consolidation of roles across all industries.

Imagine if your content is pre-approved and created by marketing? The look and feel always matches branding standards set by marketing. You will have instant access to design tools by business users for self-service, no waiting for creative staff to work it into the queue. It will be as flexible and as simple as using Amazon.

Or imagine the day where a typical business user can create content based upon a brand strategy and direction set by the organization? They would have the necessary tools to communicate directly with a prequalified prospect and customer base, which was previously vetted by the analysis of streams of data both resident and purchased.  There will be unprecedented savings and efficiencies the likes of which not previously seen in the arcane world of business.

Within the past 12 months, we have combined the Mediawide’s Brandmark Digital Asset Management and Rev Shop’s Print Management systems to create the world’s first end to end DAM/Print Management system. Our Automated Content Execution or ACE system is the perfect solution to reduce your costs and increase your efficiency and productivity.

To learn more about the ACE system or to schedule a demo, please call Mark Iorio at 609-643-4073 or email miorio@themegagroup.com.