What are you selling?

Those of you who listen to podcasts and/or National Public Radio have probably heard This American Life. It’s a great show, right? I love it too but rarely do I find a business justification for listening until a recent episode went straight to my heart as a marketer. Give it a listen . . . it’s worth a hour of your time.

Episode 533: It’s Not the Product, It’s the Person
Starting a business is not for the self-doubting. Or even usually the self-deprecating. The first thing you have to sell is yourself — like dating, but with a greater chance of landing in debt. Alex Blumberg tells the incredible, sweat-stains-and-all saga of a man fumbling through starting a new business, and the man is: himself. Plus, new stories from Mike Birbiglia and Love + Radio.