Every telephone conversation, every time you greet a client or prospective customer, or speak to associates in your organization you are creating and extending your company’s brand. Your brand has a distinctive look and sound, and we know exactly what it takes to develop the qualities that will inspire employees, increase share of mind, and drive sales.
We start with the obvious. We listen. We conduct our proprietary Brand and Culture Alignment BCAT research with your external and internal audiences, your competitors, and people who may have never heard of you. We find out what’s meaningful to them, and distill their findings into the language, messaging, and creative development that will resonate with our targets, and be true to the company.
It’s your brand. We take it very seriously.
Core competencies include:
• Qualitative and quantitative research
• Message testing
• Product and company naming
• Logo development
• Corporate identity standards