Five Principals of Internal Branding
Some companies, like Southwest Airlines and Starbucks, have built their brands internally from day one, and it shows – in their business growth and in their shareholder […]
Some companies, like Southwest Airlines and Starbucks, have built their brands internally from day one, and it shows – in their business growth and in their shareholder […]
You probably hear and often times wonder what consultants and strategist’s talk about when they discuss the alignment of an organization. Organizations generally do not have a strategic alignment system or a brand and culture alignment system in […]
There are dozens of things to consider when you are planning an exit from your company. Most of the time you’re thinking about the valuation, the operations, the people, and whether or not the chemistry with the company […]
Paradigm thinking.
For over a hundred years, baseball statisticians looked at the same data for each player, depending on the position. Then in the early 2000s, Billy Beane came along and changed the way baseball statistics were viewed. […]
Imagine walking into your office one morning at 7:30 when you’re typically the first to arrive. This time, there are four or five colleagues who beat you into the office. One of them bought coffee and another bought bagels and […]
It usually takes the business world a while to catch up and understand the value of new ideas and innovative practices coming from the academic community. The intrinsic value of internal branding has been discussed for many years on campuses […]
Marcus Lemonis was the guest speaker at this month’s Latin American Economic Development Authority (LAEDA) dinner at the Ray and Joan Kroc Community Center in Camden. For those of you who aren’t familiar with Lemonis, he is the […]
I recently had the pleasure of attending a presentation made by Noam Wasserman of The Harvard Business School and sponsored by Edison Partners of Lawrenceville NJ. Professor Wasserman spoke about his bestselling book, The Founder’s Dilemmas: Anticipating […]